Call it a match made in environmentalism: Ben & Jerry’s and New Belgium Brewing, both registered “beneficial corporations,” are teaming up to release an ice-cream-flavored beer.
There will soon be — in fall 2015 — a Ben & Jerry’s Salted Caramel Brownie Brown Ale Beer.
“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.” [Continue]
In raising £70,000 for the British Heart Foundation, charity runners taking part in a 10 kilometre race at the weekend had already gone the extra mile.
But by the end of the event, hundreds of them had gone an extra two miles, after a route marshal caused “mayhem” by disappearing from their post.
The first 300 of the 1,200 runners taking part in the Bournemouth Bay Run went the wrong way as a result, running more than 3km further than they should have done and, in some cases, crossing the finishing line in tears.
The organisation of the race was so “shambolic” that at one point an elderly motorist drove onto the course, flashing her lights at oncoming competitors.
Bournemouth Borough Council, which organised the event on Sunday, said it was investigating why a marshal had not been at their post at a crucial point on the route. [Continue]